Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs much more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This offers much more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and supply precise, consistent data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, improving protection and personal privacy. This is especially conversion tracking tools vital as different browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side monitoring enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of information administration and offers organizations much more control over transmission, making it usually more trustworthy. Therefore, it's less susceptible to information challenges triggered by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.